When Nalle Sjöblad was growing up in the suburbs of Helsinki, his dream was to become a scientist. A child prodigy with a fascination for nature and biology, his school projects would often be clever contraptions such as an ingenious snake trap… From these days onward, Nalle has kept his sparkling creativity and perfectionism, which he puts to use in his advertising films. His creations always combine a strong art direction and a burlesque humor which give his films their unique identity and an instantly recognizable mood. Nalle is a very well rounded director who can direct large teams with exceptional attention to detail. With Birth, he directed the new ING Direct campaign in 2018, an unbelievable project on a large scale with jaw-dropping sets… The public and professionals very well received this campaign: a sign that Nalle has adapted perfectly to the French advertising landscape.