Sergio Granados is based in Mexico City but his career is international: he travels around the world for his films and seeks the best way to capture the true nature of his generation. Sergio is also addicted to sport, cars and action. These three ingredients are found in most of his films and define his artistic touch: human, energetic, almost aggressive. Sergio gets thoroughly involved in the creative process, scrutinizing every detail to achieve perfection. His dedication has paid off as his ads have been selected by the most prestigious festivals while many of his music videos have been nominated at the MTV awards in the USA and Latin America.