MERCEDES - EUROPCAR
CARROUSEL OF DREAMS
To promote the Europcar new luxury car renting service, Rosapark agency launched a unique social media and event activation in June 2016, by building the first carousel for adults in the heart of London. Working over a period of several days, we built a gigantic carousel, 5 meters high and 12 meters wide, with 5 of the latest Mercedes-Benz luxury cars. Passers-by were invited to take a spin and to re-live a classic childhood experience… with a grown-up twist and under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public.