INFRAROUGE (ai)

Infrarouge is a digital artist and creative director whose hybrid practice blurs the shifting boundaries between photography, artificial intelligence, and the subconscious. Using AI as a lens, he deconstructs and recomposes visual fragments, memories, cultural icons, and mental landscapes into generative memories. His work weaves together the rational and the dreamlike, the organic and the synthetic, constructing liminal spaces where technology reshapes the way we see and remember.

After nearly a decade working as a creative in Parisian advertising agencies, he embraced AI as a realm of digital catharsis, a place where raw emotion meets generative abstraction. Fascinated by the gray zones where the absurd collides with the sublime, he seeks a wild, unrestrained form of transcendence, where the digital and the organic erode one another, revealing new states of perception. A space where the artificial becomes intimate, exposing the fragile border between memory and hallucination.

His work has been featured in the latest issue of Antidote Magazine, a renowned French publication at the intersection of fashion, art, and culture. He is also currently exhibiting in Berlin as part of the European Month of Photography, exploring the theme of “becoming conscious of oneself.” Through these projects, he examines how human and artificial perception intertwine, reshaping our sense of identity and image.