⁠SIMON SCHMITT

SIMON SCHMITT IS A FRENCH, AWARD-WINNING MULTIDISCIPLINARY DIRECTOR WITH OVER 15 YEARS OF EXPERIENCE IN BUILDING BRANDS AND HELPING COMPANIES FUSE ART, ENTERTAINMENT, AND FASHION TO LEAVE A MARK ON CULTURE.

HE BEGAN HIS CAREER CREATING AWARD-WINNING WORK FOR ADIDAS, JOINING SID LEE IN MONTRÉAL FOR SEVERAL YEARS, WHERE HE WORKED ON THE ICONIC ADIDAS HOUSE PARTY, A CAMPAIGN THAT LEFT A LASTING BLUEPRINT IN POP CULTURE AND WAS EVEN SPOOFED BY THE SIMPSONS. HE LATER MOVED TO LONDON TO WORK ON NIKE AT AKQA, WHERE HE HELPED SHAPE THE DIGITAL PART OF THE LEGENDARY WRITE THE FUTURE CAMPAIGN, KNOWN AS THE CHANCE, WHILE ALSO CONTRIBUTING TO SEVERAL KEY NIKE SPORTSWEAR CAMPAIGNS.

HE THEN RELOCATED TO AMSTERDAM, WORKING WITH SID LEE AND 72ANDSUNNY, WHERE HE LED THE GLOBAL ADIDAS ACCOUNT FOR SEVERAL YEARS. IN 2018, HE RETURNED TO PARIS AND HAS SINCE COLLABORATED WITH ICONIC BRANDS SUCH AS DIOR AND LOUIS VUITTON, TO NAME A FEW.